Raising prices starting April 15th

Let me get straight to the point: We're raising prices starting April 15th. Existing paying customers will not be affected.

From April 15th, the Team plan will cost $495 a month for new customers with annual payment, with unlimited use.

Current Free tier customers will be moved to a Pay-as-you-go plan, with 10,000 free screenshots (Where screenshots is calculated as the sum of number of screenshots over all runs in the month). Additional screenshots will be $0.006 per screenshot.

If you are not already a customer, or you're using our Free tier: If you want to lock in the $95 plan, you have until April 15th to do so. We're deeply grateful to our customers on this plan who have stayed with us from the beginning, and we hope to never raise the prices on you.

Why are you doing this?

"We're doing this to better serve our customers ......."

Actually I'm doing this because I like money.

My vision board

Here's the deal, I'm an engineer. I didn't know what I was doing when I started a startup. And I severely under-valued myself, especially considering I was building a developer tool that saved developers a lot of time.

Multiple people over the years have told me I should be raising prices. Raising prices is the equivalent of an engineer asking for a raise, you and I both know that that's a stressful conversation. I kept putting it off.

In addition, most of my revenue wasn't coming from the \$95 plan. Most of my revenue came from Enterprise customers (by an order of magnitude). But the \$95 plan significantly undercut my ability to charge appropriately for the Enterprise product. Have you ever had a meeting with a procurement team? They're really good at their job and know how to squeeze every single penny of discounts, and they always weaponize the \$95 plan.

I really wanted the \$95 a month plan to be accessible to indie developers, but the reality is I don't have a single indie developer on this plan. Maybe I felt that having indie developers would help with marketing. But \$95 is a weird price point that is too expensive for indie, but too cheap for enterprise. If you're an indie developer, give me a ping and I'll hook you up with a plan with a price of your choosing.

Also my competitors charge more than about 30x my prices, even for Enterprise. That's not a great look, it makes us look like a cheap product, because humans are humans and are quick to judgment.

Would we get anything new for the $$$?

We plan to include SSO as part of the new plan in the coming months, stay tuned for that announcement. Currently SSO is only available on the Enterprise plan.

This sounds familiar...

I'm grateful to Kent Beck for being open about his journey with increasing prices on Tidy First. If you followed his journey and writing, you might recognize the similarities with how I'm doing it here.

Summary

Lock in the \$95-per-month price forever now. Sign-up and click that Upgrade link.

Also, nothing in here is legally binding blah blah blah. Terms and Conditions still apply.